Data conversation
Mimbi, Data conversation

Mimbi

2023

I worked directly with Mimbi’s Head of Product during a short collaboration in 2023. We were designing the first features for retail media teams, a growing field with few tools built around their needs. Mimbi helps brands and agencies understand advertising performance across retailers and marketplaces.

Empty state
Mimbi, Empty state
Data transformations
Mimbi, Data transformations
Recipe library
Mimbi, Recipe library
Web app homepage
Mimbi, Web app homepage
Data import summary
Mimbi, Data import summary
Data transformations
Mimbi, Data transformations
Column setup
Mimbi, Column setup
Table filters
Mimbi, Table filters
Data import flow
Mimbi, Data import flow

Direction

Part of my contribution was SQUARE, Mimbi’s unified model for media, sales, and product data. It brings information from different sources together and harmonises it so teams can analyse performance across channels. I contributed to the product experience and helped establish a design system for the early interfaces.

My contribution

  • Designed the first product features and their interfaces.
  • Contributed to the product design of SQUARE, supporting the consolidation and use of retail media data.
  • Established the design system and reusable interface foundations.

Who I worked with

  • Bastien Cohen-ChaltonHead of Product
  • Mickael FrogerCo-founder
  • Frédéric ClementCo-founder

Skills

  • Design systems
  • UI/UX
  • User flows