Parallel
2024
After our first phase as Kiosk Medical, Paul and Thomas were ready to launch Parallel publicly. Their AI agents helped hospital teams with administrative work, starting with medical coding. The seed announcement in 2025 marked the new direction. I stayed on as design partners and hospitals began using the product.
Direction
The ambition had changed, so the identity needed to change with it. We gave Parallel a new logo, a new visual language, and an updated website. In the product, one piece of feedback became a major focus: users needed quick access to the sources to trust the AI. We made its coding recommendations easier to inspect, with supporting evidence and explanations so users could check why a code had been suggested.
My contribution
- Helped with the renaming and created a new logo and visual identity for the public launch.
- Designed and built the website in Framer so the team could manage and evolve it themselves.
- Iterated on features and denser product screens with Paul, using feedback from design partners.
- Designed access to sources and supporting explanations to help users review the agent’s coding recommendations.
- Developed a Midjourney image style, moodboard, and prompt templates the team could keep using.
- Created a motion language and reusable Jitter templates for their communications.
- Helped develop the brand’s trade show booth.
“During our pivot, we teamed with Julien to shape our MVP and a strong visual identity that fueled our new direction.”
Paul LafforgueCo-founder & CEO
Who I worked with
Thomas SohetCo-founder
Chris RydahlCo-founder & CTO
Quentin JarrionChief Medical Officer
Eliott ZemourFounding AI Engineer
Clémentine LemoineDeployment Strategist
Théo MonninFounding Designer
Skills
- Naming
- Logo
- Visual language
- Image generation
- Motion language
- Templates
- Exhibition design
- Design systems
- UI/UX
- User flows
- Web design
- Framer development